Walker College of Business Marketing Faculty Research
Stoddard, J.E., Evans, M.R. and Davé, D.S. (2008), “The Measurement of Consumer Preferences for the Blue Ridge National Heritage Area,” Cornell Hotel and Restaurant Administration Quarterly, forthcoming.
Stoddard, J.E., Clopton, S.W. and Avila, R.A., (2008), “Sales Managers’ Perceptions of the Benefits of Sales Force Automation,” Journal of Selling and Major Account Management, 7 (3), 38-50.
Ishida, C, Keith, J.E., Brown, J.R. and Stoddard, J.E., (2006), "The Effectiveness of Influence Strategies Under Different Relational Exchange, Environmental Uncertainty and Transaction Specific Asset Conditions." Journal of Marketing Channels, 14 (1/2), 23-48.
Aldridge, Alicia and Bonnie S Guy. “Deal Breakers in the Organ Donation Request Process,” Health Marketing Quarterly, 23 (3), in press.
Anderson, Stella, Lynn Griffin, Eva Hyatt, Rebecca Kaenzig. “Gender Differences in Students’ Perceptions of Group Learning Experiences,” Academy of Educational Leadership Journal, in press.
Biswas, Dipayan and Bidisha Burman (2007) “An Empirical Examination of Economics of Information in the Online Economy,” Journal of Current Issues in Finance, Business, and Economics, forthcoming.
Burman, Bidisha and Abhijit Biswas (2007) "Partitioned Pricing: Can We Always Divide and Prosper?" Journal of Retailing, forthcoming.
Dotson, M.J. & Davé, D.S. “Factors Negatively Influencing Retail Patronage: An Empirical Investigation in the USA,” International Journal of Business Performance Management, in press.
Dotson, Mike & Eva M. Hyatt. “Understanding Dog-Human Companionship,” Journal of Business Research, in press.
Nevins, J. L., Bearden, W. O., & Money, R. B. “Ethical Values and Long-Term Orientation,” Journal Of Business Ethics, in press.
Bearden, W. O., Money, R. B., & Nevins, J. L. (2006). “A Measure of Long-Term Orientation: Development and Validation,” Journal Of The Academy Of Marketing Science, 34 (4).
Bearden, W. O., Money, R. B., & Nevins, J. L. (2006). “Multidimensional versus Unidimensional Measures in Assessing National Culture Values: The Hofstede VSM 94 Example,” Journal Of Business Research, 59 (2), 195-203.
Clark, J. D. & Dotson, M. J. (2006). “Making a Usage Decision About a Building in a Historic Community: Edenton, North Carolina,” Journal Of Convention And Event Tourism, 7 (3/4), 1 - 17.
Clopton, Stephen W., James E. Stoddard, and Dinesh S Davé (2006). “Event Preferences Among Arts Patrons: Implications for Market Segmentation and Arts Management,” International Journal of Arts Management, 9 (1), 48-59.
Das, Neel, Bidisha Burman, and Abhijit Biswas. (2006). “Effects of Discounts on Search and Shopping Intentions: The Moderating Role of Shopping Environment,” International Journal of Electronic Marketing & Retailing, Vol. 1 (2), pp. 155-168.
Guy, Bonnie S. & Alicia Aldridge (2006). “Converting No to Yes: Tap Into the Potential for Boosting Organ and Tissue Donation Rates,” Marketing Health Services, Winter, 14-23.
Nguyen, Dung and Lei Shi (2006). “Competitive Advertising Strategies and Market Size Dynamics: A Research Note on Theory and Evidence,” Management Science, 52(6), 965-973.
Stoddard, James E., Stephen W. Clopton and Ramon A. Avila (2006). “An Analysis of the Effects of Sales Force Automation on Salesperson Perceptions of Performance,” Journal of Selling and Major Account Management, 6 (1), 38-56.
Stoddard, James E., Dinesh S. Davé, Michael R. Evans, and Stephen W. Clopton (2006). "The Economic Impact of the Arts in a Small County in the United States," Tourism Economics, 12 (1), 101-121.
Dotson, M. & Hyatt, E. M. (2005). “Major Influence Factors In Children's Consumer Socialization,” Journal Of Consumer Marketing, 22 (1), 35-42.
Shi, Larry, John Hulland, Rabikar Chatterjee and Dung Nguyen (2005). “Firm Capabilities, Timing of Internet Adoption, and Performance,” MSI Report, Issue 4, No.05-004, 49-69.
Burman, Bidisha & Abe Biswas (2004). “Reference Prices in Retail Advertisements: Moderating Effects of Market Price Dispersion and Need for Cognition on Consumer Value Perception and Shopping Intention,” Journal of Product and Brand Management, Volume 13 (6), pp. 379-89.
Dotson, M. & Clark, J. D. (2004). “The Impact of Promotions on Hotel Decision Choice: A Demographic Study,” Journal Of Hospitality And Leisure Marketing, 11 (2/3), 81 - 96.
Aldridge, Alicia, Bonnie S. Guy, and Susan Roggenkamp (2003). “From Attitude Formation to Behavioral Response in Organ Donation: Using Marketing to Increase Consent Rates,” Health Marketing Quarterly,v20 n3, 21-35.
Dotson, M., Chambers, T. , & Davé, D. (2003). Supply Chain Management: Perceptions of Middle and Upper Level Managers. International Journal Of Services Technology And Management, 4 (1).
Garber, Lawrence, L., Eva M. Hyatt, and Richard G. Starr (2003). “Measuring Consumer Response to Food Products,” Food Quality and Preference, Vol. 14, 3-15.
Garber, Lawrence, L., Eva M. Hyatt, and Richard G. Starr (2003). “Reply to Commentaries on: Garber, Hyatt and Starr, ‘Placing Food Color Experimentation in a Valid Consumer Context,’ ” Food Quality and Preference, Vol. 14, 41-42.
Garber, L. & Dotson, M. (2002). “A Method for the Selection of Appropriate B@B Integrated Marketing Communication Mixes,” Journal Of Marketing Communication, 8 (1 - 17).
Stoddard, James E., Stephen W. Clopton, and Ramon A. Avila (2002). "Sales Force Automation: An Exploratory Study on Sales Professional's Perceptions of Performance Benefits," Marketing Management Journal, 12 (2), 1-9.
Stoddard, James E. and Edward F. Fern (2002). “How Individual Group Member’s Prior, Divergent Decision Frames Influence the Group’s Choice in a Single and Multiattribute Simulated Organizational Buying Context,” Psychology and Marketing, 19 (1), 59-90.
Clopton, S.W., Stoddard, J.E. and Clay, J.W. (2001). "Salesperson Characteristics Affecting Consumer Complaint Responses," Journal of Consumer Behaviour: An International Review, 1 (2), 124-139.
Garber, Lawrence, L., Eva M. Hyatt, and Richard G. Starr (2001). “Placing Food Color Experimentation into a Valid Consumer Context," Journal of Food Products Marketing, 7(3), 3-25.
Guy, Bonnie S. and Alicia Aldridge (2001). “Marketing Organ Donation Around the Globe,” Marketing Health Services, v21 n4, Winter, 30-35.
Stoddard, J.E., Davé, D.S., and Evans, M. (2001). "Estimating Demand for Services in the Nonprofit Tourism Industry," Services Marketing Quarterly, 22 (1), 71-82.
Dotson, M. & Hyatt, E. M. (2000). “Religious Symbols as Peripheral Cues in Advertising.” Journal Of Business Research, 48 (1), 63 - 68.
Dotson, M. & Hyatt, E. M. (2000). “A Comparison of Children's Knowledge of Brands and Advertising Slogans: Implications for Consumer Socialization.” Journal Of Marketing Communication, 6, 219-230.
