Walker College of Business Marketing Faculty
Jennifer L. Nevins, PhD
Assistant Professor of Marketing
PhD University of South Carolina, Columbia, SC
MBA Millsaps College, Jackson, MS
BA Economics, University of North Carolina, Chapel Hill, NC
Jennifer L. Nevins is an assistant professor of marketing in the Walker College of Business. Her research and teaching interests center around international business and international marketing, particularly in the area of export marketing efforts of small-medium sized businesses and cultural influences on marketing relationships. Her research has appeared in the proceedings of the American Marketing Association and the Academy of International Business.
Prior to academia, she spent several years working in Germany, The Czech Republic, and The Netherlands. Her professional career included working as an export consultant for SMEs and promoting foreign direct investment in the United States, as well as positions in human resources and strategic planning.
Her interests include traveling, outdoor activities (hiking, biking, scuba diving), cooking, and reading.
Topics
Teaching
- International Marketing
- Principles of Marketing
Research Interests
- Export Marketing
- Distribution Channels
- Cultural Influences on Marketing Relationships
Contact
Walker College of Business
4111 Raley Hall
Boone, North Carolina
28608-2037
Phone: 828.262.7081
Fax: 828.262.6192
