Walker College of Business Marketing Faculty
Bonnie S. Guy, PhD
Associate Professor of Marketing
PhD, Marketing, University of Nebraska; Minor: Psychology
MBA, Middle Tennessee State University
BBA, Marketing, Middle Tennessee State University
Her research has been published in a variety of venues including Psychology and Marketing, Journal of Consumer Marketing, Journal of Professional Services Marketing, Marketing Health Services, Health Marketing Quarterly, Industrial Marketing Management, and others. While her research interests vary, a common thread is the application and effects of marketing on societal issues and causes.
She has worked professionally in real estate, direct mail advertising, marketing consulting, and small business start-up coaching.
Her interests include domestic and international travel, boating, reading, spiritual development, and spending time with family.
Topics
Teaching
- Principles of Marketing
- Consumer Behavior
- International Marketing
- MBA Marketing Strategy
Research Interests
- Older Consumers and Cognitive Processing
- Applying Marketing to Organ Donation Consent
- Consumer Ambivalence
- Adoption/Diffusion of Alternative Energy Sources
Contact
Walker College of Business
4110 Raley Hall
Boone, North Carolina
28608-2037
Phone: 828.262.7828
Fax: 828.262.6192
