Walker College of Business Marketing Faculty
Michael J. Dotson, PhD
Professor of Marketing, Acting Chairperson (Fall 07),
Michael J. Dotson (DBA, Mississippi State University) is Professor of Marketing at Appalachian State University. His publications have appeared in the Journal of Marketing Research, Journal of Advertising, Journal of Business Research, Journal of Consumer Marketing, Transportation Journal, Journal of Marketing Communication and others.
He has also presented papers at a number of professional conferences. Dr. Dotson is a member of the American Marketing Association and the Society for Marketing Advances. Dr. Dotson also raises and Shows Tibetan Mastiffs.
Topics
Teaching
- Marketing Research
- Promotion
- Consumer Behavior
Research Interests
- Buyer Responses to Promotion
- Lifestyle Influences on Buyer Behavior
- Situational Influences on Buyer Behavior
- Buyer Behavior in the Hospitality Industry
Contact
Walker College of Business
4114 Raley Hall
Boone, North Carolina
28608-2037
Phone: 828.262.6195
Fax: 828.262.6192
