Walker College of Business Marketing Faculty
Bidisha Burman, PhD
Assistant Professor of Marketing
Ph.D., Louisiana State University
Selected Research Publications
Biswas, Dipayan and Bidisha Burman (2007) "An Empirical Examination of Economics of Information in the Online Economy," Journal of Current Issues in Finance, Business, and Economics, forthcoming.
Burman, Bidisha and Abhijit Biswas (2007) "Partitioned Pricing: Can We Always Divide and Prosper?" Journal of Retailing, forthcoming.
Das, Neel, Bidisha Burman, and Abhijit Biswas (2006) "Effects of Discounts on Search and Shopping Intentions: The Moderating Role of Shopping Environment", International Journal of Electronic Marketing & Retailing, 1 (2), pp.155-168.
Burman, Bidisha and Abhijit Biswas (2004) "Reference Prices in Retail Advertisements: Moderating Effects of Market Price Dispersion and Need for Cognition on Consumer Value Perception and Shopping Intention," Journal of Product and Brand Management, 13 (6), pp. 379-89.
Professional Activities
Ad Hoc Reviewer: Journal of Business Research, Journal of Product and Brand Management. International Journal of Electronic Marketing and Retailing
Conference Reviewer: American Marketing Association
Professional Affiliations: Academy of Marketing Science; Society for Consumer Psychology, American Marketing Association; Society for Marketing Advances
Topics
Teaching
- Integrated Marketing Communications
- Principles of Marketing
- Consumer Behavior
Research Interests
- Pricing
- Consumer Decision Making
- Business-to-Business Relationship
- E-commerce
- Services Marketing
Contact
Walker College of Business
4113 Raley Hall
Boone, North Carolina
28608
Phone: 828.262.6193
Fax: 828.262.6192
Email: burmanb@appstate.edu
