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Department of Marketing

Dr. Unal O. Boya
Department Chair
4102 Raley Hall
Appalachian State University
Boone, NC 28608
Phone: (828) 262-2145
Fax: (828) 262-6192
Email

Walker College of Business Marketing Courses

Undergraduate Courses

MKT 1530-1549. Selected Topics. (1-4). On Demand.

MKT 2500. Independent Study. (1-4). F;S.

MKT 2530-2549. Selected Topics. (1-4). On Demand.

MKT 3050. Principles of Marketing. (3). F;S.
An introductory study of the marketing process in advanced market economies. Consideration of psychological theories and determinants of buyer behavior. A background in the elements of the marketing mix; the product distribution structure, the price system, and promotional activities. Survey of marketing in special fields. Planning and evaluating the marketing effort. Using computers to analyze marketing data; quantitative aspects of the marketing function.
Prerequisite: admission to a degree granting college and ECO 2030.

MKT 3052. Professional Selling. (3).F.
Focus is on the development of selling skills, from prospecting for new customers to making a sales presentation, closing the sale and following up, as well as the development of an understanding of the economic and psychological buying motivations affecting the sales of industrial and consumer goods and services. The course will also include the application of a sales force automation software to facilitate the selling process, and to increase retention of existing customers.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (SPEAKING)

MKT 3210. Retail Management. (3). F;S.
Focus is on operational problems, retail store organization, location analysis, buying, selling, sales promotion, service, and merchandise handling. Case analysis of managerial problems in retailing establishments.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0).

MKT 3220. Sales Management. (3). F;S.
Management of the sales force. Quantitative techniques and behavioral research applied to planning, organizing, directing, and controlling field sales effort.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (SPEAKING)

MKT 3230. Business to Business Marketing. (3).F.
A study of the distinguishing features of the business marketing environment including the major types of customers, the nature of the procurement function, and forces that drive buying decisions in organizations. Other topics include customer relationship management strategies for business markets, E-commerce strategies for business markets, supply chain management and global business marketing strategies. In addition, techniques for assessing business market opportunities and market segmentation will be reviewed. Finally, the course will cover the planning, implementation and control of the business to business marketing function.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0).


MKT 3240. Integrated Marketing Communications. (3). F;S.
The objective of this course is to develop a better understanding of the importance of a coordinated and synergistic approach of a firm’s communication with its market. It provides an overall perspective of the rapidly developing communication function of marketing with respect to consumers, technology, and media. Both theory and application are stressed in learning how the integration of various marketing communication elements helps deliver a consistent and compelling message. Appreciation of both art and science is necessary to succeed in this course.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (WRITING)

MKT 3250. Marketing Research. (3). F;S.
Techniques involved in the collection, tabulation and analysis of marketing information. The analysis will include experimental design, factorial analysis, and regression analysis.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0); ECO 2200 and junior standing. (NUMERICAL DATA; WRITING)
(ND Prerequisite: Passing the math placement test or successful completion of MAT 0010.)

MKT 3260. Managing Distribution Channels. (3). F;S.
The study of distribution as a strategic tool in the marketing mix. The course focuses on the relationship dimensions of channel structure, evaluation and selection of channel participants, behavioral processes, design challenges, functions of leadership, formulation of channel roles, marketing logistics and electronic channels.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (WRITING)

MKT 3500. Independent Study. (1-4). F;S.

MKT 3520. Instructional Assistance. (1). F;S.
A supervised experience in the instructional process on the university level through direct participation in the classroom situation. Grading will be on a satisfactory/unsatisfactory basis only.
Prerequisite: junior or senior standing. May be repeated for a total credit of three semester hours.

MKT 3530-3549. Selected Topics. (1-4). On Demand.

Prerequisite: junior or senior standing; MKT 3050 with a minimum grade of "C" (2.0).

MKT 3900. Internship. (6). F;S.
A full-time work experience in business normally done in the summer. Six semester hours are granted.
Prerequisite: admission to a degree granting college; MKT 3050 with a minimum grade of "C" (2.0), and permission of Department Chairperson and Internship Coordinator. Graded on an S/U basis.

MKT 4100. Marketing Management. (3). S.
An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting. Case analysis is stressed.
Prerequisite: MKT 3050 with a minimum grade of "C" (2.0).