Walker College of Business Department of Marketing
The marketing function in organizations is focused on creating value for customers. Marketing programs that develop high levels of customer satisfaction and retention contribute substantially to company profits, as well as connect the firm to its suppliers, distributors, and community. Marketing is an essential business function in for-profit, not-for-profit, and public sector settings.
Students gain hands-on experience by identifying problems, developing plans, and implementing programs with faculty interaction in a supportive, collegial learning environment. Specific topics examined and taught by this department would include consideration of the underlying determinants of buyer behavior, product management, managing promotional activities, the elements of sound pricing decisions, product distribution, marketing research, and the social and ethical implications of marketing decisions.
The Marketing Department is comprised of 12 full-time faculty members who focus on academic excellence, providing functional business knowledge, and the practical application of marketing principles.
BSBA in Marketing
A Bachelor of Science in Business Administration (BSBA) degree with a major in marketing consists of 18 hours in addition to the College of Business core courses required for the BSBA degree. Fifteen hours come from the structured marketing core and three hours from marketing elective courses. To graduate with a major in marketing will require a cumulative 2.0 (C) grade-point average across all marketing courses.
Marketing coreAll courses 3 semeter hours
- MKT 3220 Sales Management
- MKT 3240 Integrated Marketing Communications
- MKT 3250 Marketing Research
- MKT 3260 Managing Distribution Channels
- MKT 4610 Consumer Behavior
- MKT 3052 Professional Selling
- MKT 3210 Retail Management
- MKT 3230 Industrial Marketing
- MKT 3530-3549 Selected Topics
- MKT 3900 Internship
- MKT 4100 Marketing Management
- MKT 4550 International Marketing
- MKT 4530-4549 Selected Topics
In addition to the above requirements, each marketing major must complete a minimum of six semester hours respectively in College of Business courses numbered 3000 or above unless MKT 3900 is chosen as the marketing elective. Students who complete MKT 3900 must complete a minimum of 3 additional semester hours in College of Business courses numbered 3000 or above. These elective hours may be in additional marketing courses, accounting, business communications, computer information systems, management, finance or economic theory.
Minor In Marketing
A minor in marketing for non-business majors may be obtained by completing the following 18 hours of requirements with a minimum overall GPA of 2.0 over the courses used to meet minor requirements:
Required courses All courses 3 semester hours- ECO 2030 Principles of Economics - Price Theory
- ACC 1100 Principles of Accounting I
- MKT 3050 Principles of Marketing
9 semester hours total
- MKT 3052 Professional Selling
- MKT 3210 Retail Management
- MKT 3220 Sales Management
- MKT 3230 Industrial Marketing
- MKT 3240 Integrated Marketing Communications
- MKT 3250 Marketing Research
- MKT 3260 Managing Distribution Channels
- MKT 3530-49 Selected Topics
- MKT 3900 Internship*
- MKT 4530-49 Selected Topics
- MKT 4550 International Marketing
- MKT 4610 Consumer Behavior
*MKT 3900 Internship is a 6 s.h. course, but only 3 of these semester hours may apply to meeting the requirements for the minor.
It should be noted that ECO 2030, Principles of Economics - Price Theory can also count for social science credit in core curriculum requirements. It is strongly recommended that the 2000 level courses be completed in the sophomore year. The courses at the 3000 and 4000 level should be taken in the junior or senior year after the student has been admitted to one of the degree-granting colleges.
