Insurance Executive Program Curriculum
The intensive one-week format in an academic environment combines practical and theoretical concepts to maximize students’ knowledge and understanding of superior management practices.
Daily classroom lectures are enhanced by exercises during the evenings and by the involvement of recognized industry contacts paired with instructors. The curriculum includes:
Strategic Planning
- Managers and Management
- The Strategic Management Process
- Environmental Assessment
- Strategic Alternatives
- Discipline: The Key to Strategic Decision Making
The definition of management; the process of management; the evolving discipline of management; the management system; efficiency and effectiveness; the importance of management skills; and the distinction between management and leadership.
Organizing the process; committee structure; establishing mission and purpose; and understanding grand strategy.
General environment; task environment; organizational environment; SWOT analysis; strategic alterntive matrix; and selecting a strategy.
Selecting a strategy; product market matrix; business portfolio matrix; and industry analysis.
Developing a calendar of events; putting the strategy into operations; and the never-ending process.
Financial Management
- Financial Statements and Analysis
- Ratio Analysis
- Financial Forecasting and the Cash Budget
- Agency Cash Flow Analysis
- Time Value of Money
- Capital Budgeting
Emphasis is placed on the identification, interrelationships and uses of financial statements. Included are the Balance Sheet; Income Statement; Sources and Uses Statement; and Statement of Cash Flows.
Provides a look at Liquidity Ratios; Asset Management Ratios; Debt Ratios; and Profitability Ratios.
Provides a review of important tools necessary for making many financial decisions; includes Future Value of a Single Payment; Present Value of a Single Payment; Future Value of Annuities; and Present Value of Annuities.
Emphasis is placed on the presentation of capital budgeting tools and the capital budgeting decision process. Includes the study of Cash Flow Projects; Net Present Value and Internal Rate of Return.
HR Management
- Recruitment and Selection: Standards and Procedures
- Staff Appraisal and Development
- Compensation and Benefits
- Coaching, Discipline and Discharge
Discussion includes existing legislation; sources and methods of recruitment; job design; and handling discrimination problems.
Dual roles of performance planning and reward determination; the conduct of performance reviews and coaching sessions; guidelines for performance interviews; and role play exercises.
The pros and cons of various approaches to “Total Compensation;” and discussion on merit, tenure, performance and knowledge.
Covers the ideas of Behavioral Contracting and Progressive Discipline; legal standards necessary to produce disciplinary actions; and group activities.
Marketing/Sales Mgt
- Marketing and Sales Management
- Sales Management
- Agency Valuation
- Group Interaction
Includes marketing strategies; growth strategies; segmentation; targeting; positioning; and product/customer mixtures.
Discussion includes performance/satisfaction; role perceptions; personal characteristics and aptitude; recruitment and selection; sales training; motivating the sales force; designing compensation and incentive programs; and evaluation of performance.
Emphasis is placed on the practical application of the capital budgeting tools in the valuation of an agency. Includes a look at agency cash flow estimation and agency valuation; an agency valuation example, and discussion of the example.
Participants will be divided into study groups to develop presentations demonstrating the application of concepts discussed throughout the program.