Walker College of Business News
Walker College of Business Blue Ridge National Heritage Area - 2007 Report
This new 2007 report presents the findings of the second phase of the Blue Ridge National Heritage Area (BRNHA) study designed to measure its economic vitality. This report provides marketing data, collected during the summer of 2006, on the "core" heritage products of the region.
2006 Survey of Visitors to the Blue Ridge National Heritage Area (PDF)
The initial research phase was designed to collect baseline data. Future longitudinal research will measure economic impacts trends and marketing trends of Blue Ridge National Heritage Area visitors. It is hoped that data from these reports will help shape tourism marketing plans, economic impact estimates of specific attractions, and strategic planning efforts in the 25-county region of western North Carolina.
For questions or comments about either study contact Dr. Michael Evans, Professor of Hospitality & Tourism Management, Walker College of Business, Appalachian State University at (828) 262-6222 or email evansmr@appstate.edu.
